Plastic straws take about 200 years to decompose. During this long process it disintegrates and becomes microplastic: one of the main pollutants of the ocean that causes the death of about 100 thousand marine animals per year.
To visually represent the impact of this huge problem, we were invited by Y&R Brasil to create the pieces for Projeto Mar Sem Fim’s awareness campaign.
All the pieces produced for this campaign are 100% CGI.
No animals were harmed!