Make B.
FOR O BOTICÁRIO
The new Make B. eyelash masks have been redesigned with updated packaging and boast active ingredients that not only enhance your lashes for a striking look but also nourishes and cares for them.
For this campaign video, we focused on creating animations that accentuate elegance and technology.
The project was led by Paulo Vainer in collaboration with AlmapBBDO, ParanoidBR, Satelite Audio, Silvio Giorgio, William Etchebehere, Rodrigo Sobreiro, and TRIBE7.
the production
It was a pleasure to be involved in this project. While it may not have presented major technical challenges, it required a keen eye for lighting and composition. The simple compositions, the interplay of light and shadow, and the subtle movements of camera and products not only reflect our creative style but also capture the essence of the original concept behind the word 'Notan'.
