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Richie Brasil

Every year, U$ 61 billion dollars are diverted to fund corruption in Brazil. If all this money went to one person, he would rank 8th on Forbes Billionaires List. To show the size of the problem, Ogilvy Brasil invited us to create Ricky, the embodyment of corruption. A person with the average facial features of the brazilian corrupts. Then, Nexo created an AI that gave him life, making him able to answer questions as a chat bot.

This campaign was awarded 4 lions in cannes 2018, including one gold. It also won 1 GP, 3 golds and one silver at Wave festival.

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